Unlock the Power of the Internet To Improve Sales and Profitability
Why put someone else’s search engine on your Web site when you can have your own?
The Internet can be your friend. SolataSearch is a search engine you place on your Web site to get your fair share of the Internet advertising market. It lets you take advantage of your content, business relationships, and audience to create your own search engine business model, without having to change your current site.
What Is SolataSearch?
A Total Publishing Company
Turn Your Content and Relationships Into a Powerful Online Revenue Center
The Secret of How-to and Reference Information
What You Get
Other Solata Modules
The Benefits: More Traffic, Conversions, Newsletter Sign-ups, Results
Getting Started
Click here for a PDF of the media kit. 
What Is SolataSearch?
- A powerful database-driven search engine branded with your look and feel.
- Your search engine features only the content and links your editors want to feature;
- You control all of the advertising, delivering to your advertisers automated reports on Web visits and click-throughs.
- You can feature products, services, or use it to power the ability for readers to issue requests for proposals.
- SolataSearch is the only search engine that lets people opt in to receive e-mail newsletters on desired topics while conducting their normal searches.
- You can use it to significantly reduce the cost of soliciting and updating print subscriptions;
- You increase traffic by displaying your links on SolataSearch.com and potentially other Web sites using SolataSearch.
- You can easily add SolataSearch to your current Web site without making any major changes.
SolataSearch is one of multiple modules available to media companies to integrate their traditional business with the Internet to reclaim the money lost to search engine advertising and to improve the efficiency of traditional print publishing.
A Total Publishing Company
Solata offers a suite of business consulting and low-cost technology services to help any traditional media company or association maximize growth and profits by more effectively integrating the Internet with traditional print and trade show operations. Some media companies and associations use our complete suite of services from consulting to technology; others use our services on an unbundled basis. Introducing Solata requires no major changes to your Web site or any other successful system you’ve set up to manage your business.
Solata technology is specifically designed to improve the profitability of traditional media companies and associations by helping them recapture advertising dollars being lost to search engines and to reduce costs related to traditional print publishing.
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Turn Your Content and Relationships Into a Powerful Online Revenue Center
You already have what the major search engines seek in your marketplace: the content, the relationships, and the audience. SolataSearch helps you take full advantage of those assets and make sure that the search engines don’t eat your lunch.
With SolataSearch, you create your own search engine leveraging your content, expertise, relationships, and audience.
The Secret of How-to and Reference Information
People in a buying or planning mode need useful information to make better decisions, and they are more likely to seek information from people they trust. Advertisers have long known they get better results when they place their ads adjacent to related content, especially content related to how-to and service information for businesses and consumers. If you’re like many publishers, you have valuable content sitting in archives that could be a living and breathing source of revenue in a way that also enhances the value of your print advertising.
Despite the incredible advantage of print publishers in their marketplaces, considerable dollars are flowing into search engine advertising because many publishers have failed to find the right formula for success. Solata offers a complete range of services to help print publishers profit from the Internet while making their traditional print publishing model more profitable.
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What You Get
The SolataSearch package is a search engine and permission marketing feature that you add to your current Web site. It has two key components: SolataSearch.com and OK2SEND.com.
SolataSearch.com
A unique new type of search engine you control that turns your archived content into a powerful revenue-generator with almost no investment, while building your subscription list at the same time.You control the content, the name of your search service, the look and feel, even the way content is organized, and you can easily share content with multiple sites. SolataSearch is the only Web site that integrates the ability to opt in to information related to the topics searched, making it an ideal subscription-building tool.
SolataSearch can be set up in a matter of weeks and doesn’t require any changes to your current Web site.
OK2SEND.com
An advanced subscription management system that lets people opt in to all of your media products in a simple, easy way that builds their confidence, makes it easy to send out periodicals in any desired format, and significantly lowers your circulation costs.You can eventually do away with the need to use traditional mail to update subscriptions.
Other Solata Modules
The Solata suite of technologies is designed to help traditional publishers and marketers profit from the Internet by providing their customers fully integrated solutions.
Modules include:
SolataSearch.com: a co-op search engine to optimize content and subscriptions.
Solata Content Manager: to manage content and advertising.
OK2SEND Permission Manager: to manage opt-ins and subscriptions.
Solata Target Seller: to manage one-to-one customer relationships.
Solata Affinity Manager: to manage co-op discount programs.
Solata Cataloger: to manage buyer’s guides, e-commerce, reader services.
Solata Incentive Manager: to manage incentive and loyalty programs.
Solata Social Networker: to manage personal profiles, forums, blogs.
Solata Survey Manager: to conduct multi-media surveys.
Solata Portal: a complete information center incorporating all of the above.
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The Benefits: More Traffic, Conversions, Newsletter Sign-ups, Results
- Leverage your Internet, print content, and trade show audiences to maximum benefit while actually reducing costs.
- Identify the content most likely to attract readers in a buying or planning mode.
- Increase your revenue by packaging print and Internet revenue in a way that significantly enhances profit margins.
- Reduce circulation costs by integrating print and online circulation.
Getting Started
Your Solata solution is easy to set up, maintain, and track.We start by learning about your business objectives and unique selling benefits and determining what content and resources you have on hand to populate your search engine.
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