Use Your Know-How To Get More Business
Profit from the Power of Permission Marketing
The Benefits — More Traffic, Conversions, Newsletter Sign-ups, Results
What Is SolataSearch?
What is OK2SEND?
Turn Your Expertise Into a Powerful Marketing Tool
What You Get
Benefits
Ask About Other Solata Integrated Marketing Services
Click here for a PDF of the media kit. 
SolataSearch.com is an information search engine you add to your Web site that helps optimize your traffic, repeat visits, conversion rates, and sign-ups to newsletters or promotional communications. It is based on using your expertise and information to build better relationships with prospects and customers.
SolataSearch uses how-to and reference information and white papers or links to your favorite Web sites and resources to attract and help people in a buying mode, build relationships, and increase your sales conversion and customer retention rates. SolataSearch uses a unique permission management system known as OK2SEND to increase sign-ups to your electronic communications while they browse your Web site.
You can use SolataSearch to send out and track permission-based electronic communications to people who have opted in to receive them, and enjoy the benefits of targeted, permission-based marketing.
What Is SolataSearch?
SolataSearch is a specialized search engine you place on your Web site to help visitors find how-to and reference information, newsletters and offers related to what you sell, which helps organizations to turn their expertise into a valuable marketing tool. It is not powered by spiders or bots, but by your organization:You select the specific information you want to appear with just a few clicks of the mouse. SolataSearch is built on the premise that nearly 90 percent of people use the Web to find how-to and reference information, and that these people are more likely than any other type of Web visitor to make a purchase.
What is OK2SEND?
OK2SEND is a permission management system designed to increase opt-ins to your communications by giving people greater confidence that you’ll respect their permissions. It enables people searching your site to opt-in to receive information from you via e-mail or optional Private Mail delivery via their Web browser that does not require e-mail, and to easily manage all of their permissions in one place.
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Turn Your Expertise Into a Powerful Marketing Tool
People in a buying or planning mode seek useful information to make better decisions, and they are more likely to buy from people they trust. Presenting your information and expertise on your Web site helps build trust, better relationships, word-of-mouth referrals and conversions, which is why many organizations include useful information as part of their Web strategy.
Despite the intuitive connection between providing useful information and better marketing, few companies take full advantage of the power of their expertise to measurably increase Web site traffic, repeat visits, conversions, and sign-ups to e-mail newsletters. And surprisingly few companies have a strategy for profiting from permission-based marketing by systematically communicating with people who opt in via their Web sites.
What You Get
The SolataSearch package is a search engine and permission marketing feature that you add to your current Web site. It includes the following components:
- A unique search engine with your branding that lets people find the specific how to and reference articles and opt in to newsletters or promotional offers you wish to provide. It provides only the content and ads that you wish to appear.
- The ability to get more traffic by featuring your content on SolataSearch.com and the SolataSearch engines of other publications and companies including the Sales Marketing Network at Info-now.com.
- A content manager and tracker that lets you easily update the content on your search engine, track visits, and the relative popularity of your content.
- An ad manager that lets you easily display and track advertising placed on your Web site to see which ads placed where get the most results.
- Solata OK2SEND to solicit opt-ins to your newsletters and/or promotional offerings. OK2SEND gives Web site visitors the confidence they need to opt in because it includes an easy way for them to manage their permissions. Your visitors can easily update and change all of their opt-ins with your company, giving them a greater sense of control and willingness to opt in.You can even offer your visitors the ability to opt in using OK2SEND Private Mail, which is delivered to their Web browser, not e-mail, so that they do not have to disclose their e-mail addresses to get messages.
- Solata OK2SEND includes a simple way for any company to send out and track the results of permission-based e-communications.
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Benefits
With SolataSearch, you:
- Increase the conversion rate of visitors to customers by placing and tracking your own advertising on content related to your products and services—yes, you can advertise on your own site to stimulate action and reinforce branding when you have related content to feature.
- Build databases of people who want to hear from you, and easily send out and track informational or promotional newsletters in a simple, seamless way.
- Track the content and advertising that attracts the most visitors and results in the most conversions or leads.
- Syndicate your content not only with SolataSearch.com but potentially share with otherWeb sites to mutual benefit.
SolataSearch is easy to set up, maintain, and track. We start by learning about your business objectives and unique selling benefits and determining what content and resources you have on hand to populate your search engine. If necessary, we can help you quickly create high quality content designed to increase your credibility and repeat visits.
Ask About Other Solata Integrated Marketing Services
Solata is a fully-integrated software package for managing integrated media and marketing:
- Permission management
- Content and advertising
- Catalogs
- Incentive program management
- Affinity programs
- Surveys
- Social networking
Plus:
- Strategic planning
- Customer relationship management
- Content development
- Program implementation
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