Transform the Economics of Print and E-Media
A fully integrated solution for integrating electronic and
print publishing.
Today’s traditional print publishers are fast becoming integrated media companies offering information via print, online, Web sites and events. They often utilize multiple technologies to manage it all. Solata was built by an integrated media and marketing company for integrated media companies, so that it has the features and low cost publishers need to compete in today’s ever-results-driven advertising marketplace—without the need for multiple technology products.
Click here to download an authoritative white paper on Integrated Media and Marketing for Publishers. Click here for a PDF of the media kit. 
Solata Improves Efficiency and Lowers Costs
Most publishing companies use a hodgepodge of technologies to manage their subscriptions, e-mail newsletters, Web sites, events and sales activities. The result: Data is all over the place, and management can’t easily get access to real-time information related to subscriptions, advertising sales, Web site visits, e-mail newsletter open rates, etc., in one single place. Worse yet, the need for multiple vendors adds up to unnecessary monthly expenses or learning curves: The more systems, the more confusion and the less sharing of information. Solata was built to enable any size publisher to afford a way to provide efficient, integrated solutions for advertisers and readers.
Solata puts every feature needed by publishers to manage their communications and selling on a single, integrated platform written in an open architecture designed to share data with accounting or other systems.
Using a single, ever-improving interface, Solata is modular, so that you buy only the features you need today.
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Build and Manage Your Subscriptions With Solata OK2SEND
Solata OK2SEND consists of the Web-based subscription form publishers use to generate subscriptions, whether for print or electronic publications. The form appears on the Web site, but a version also gets used when collecting information over the phone, by mail or in person at trade shows or other events. The information can be entered via the Web by authorized personnel only.
The form is designed to collect information about each individual based on what you need to know about them for your circulation audits or profiles. People who register via the Web receive a PIN they can use to update their information at any time. Solata’s OK2SEND can also be customized to use for paid and nonpaid subscriptions.
Solata OK2SEND makes it easy to send out pre-formatted e-mail text messages, or templated special offers, newsletters or advertiser information, etc., and to track delivery rates and who opens the correspondence.
Solata OK2SEND makes it easy to export name and address information of people into any format to communicate with those who have opted in to receive publications via traditional mail.
You can also use OK2SEND to promote subscription renewals via e-mail or mail, since it tracks all start-and-end dates automatically. Collect all of the information needed to comply with Postal Service periodical regulations or audit requirements.
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Who Needs Someone Else’s Search Engine When You Can Have Your Own?
Why put Google or Yahoo on your Web site when you can precisely manage your own search engine content and advertising model? SolataSearch provides you with:
- A powerful database-driven search engine branded with your look and feel.
- Your own search engine featuring only the content and links your editors want to feature.
- The ability to control all of the advertising, delivering to your advertisers automated reports on Web visits and click-throughs without sharing revenue with third-party software providers.
- An online trade show or buyer’s guide featuring products, services, and the ability for readers to issue requests for proposals.
SolataSearch is the only search engine that lets people opt-in to receive e-mail newsletters on desired topics while conducting their normal searches. You can easily add SolataSearch to your current Web site without making any major changes.
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Manage All Electronic Communications With Solata Content Manager
Solata Content Manager links every part of your Web site and e-mail newsletter efforts so that you can run all of your editorial and advertising management functions on a single platform. Solata Content Manager can be added to almost any current Web site in order to manage every aspect of Web and e-mail content and advertising through one simple interface.
- Easily track the different parts of your site on a real-time basis to see what type of information generates the most interest. Track the source of your Web site visits and how many of your visitors view your online catalog or other information, make a transaction or contact you.
- Quickly add, edit and distribute articles to your own site and multiple partner sites on a real-time basis without FTP.
- Send out newsletters and special offers based on specific information requested by subscribers; track how many and who open each newsletter—and click through to featured information.
- Manage and track all of your banner and display advertising, and provide advertisers with an automated way to see results.
- Manage and track PIN-protected, paid or open-access content.
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Catalogs and Online Trade Shows Made Easy With Solata Cataloger
- Easily create a searchable e-commerce site providing complete information on all of your advertisers’ products or services and the ability for customers to buy or contact advertisers.
- Create online product catalogs displaying complete product and service information, including how to buy (for more complex products and services that can’t be sold online).
- Create online trade shows with searchable product catalogs.
- Easily track searches and relative popularity of each product and service, ranked against actual e-commerce results.
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Help Your Clients Measure Their Marketing ROI With Solata Lead Tracker
Offer Solata OK2SEND and Lead Tracker to your clients, and they’ll soon have a far greater appreciation for your company’s advertising and marketing services. Solata OK2SEND helps them build real-time databases of people who come to their site and track the source. They easily add OK2SEND to their Web sites to collect all of the leads they get from their marketing, including yours, and distribute automatically to their sales teams. Once your clients discover the value of building databases and distributing leads with Solata, they’ll have an increased need for your company’s advertising and marketing services.
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Manage All of Your Marketing and Sales With Solata Target Seller
Solata offers an integrated marketing and sales tool that helps you manage and track the effectiveness of your media sales effort at every step of the way—from marketing to sales. The Solata Target Seller:
- Helps management and the sales team focus efforts specifically on the people most likely to buy, by targeting the marketing precisely at the same people the sales team is trying to sell.
- Provides management with real-time information on marketing and sales efforts that work, and those that don’t, without requiring employees to waste time creating regular reports.
- Provides each salesperson with the tools they need to automate every step of the selling and relationship-building process in a way that you can track. It significantly reduces the time spent by salespeople communicating with prospects and tracking results, while eliminating the need to create separate activity reports.
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Created by a Pioneer in Integrated Media
Solata was created by Selling Communications Inc., a pioneer in integrated media founded in 1996. The technology was built because nothing currently available on an affordable basis integrates the media processes in a way needed by SCI and our customers to maximize the efficiency of publishing. The technology is unique in that it organically reflects real-life needs to integrate marketing and sales.
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