Powering Profitable Web Portals for…
- Media companies
- Trade shows
- Associations and interest groups
Introduction
The Power of Portals
Solata Features
Providing a Successful Business Model
Introduction
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Solata Portal technology provides a profitable Web model for media companies, trade shows and associations seeking to find new and profitable ways to serve their audiences and sponsors. We help traditional publishers, associations and trade shows – whether startups or established companies – move rapidly to a profitable Web publishing model with relatively little investment.
Founded by traditional print publishers and trade show executives, Solata provides a ready-made Web platform that can quickly be customized to create a fully functional “portal” for your field that generates revenue through:
- Advertising on News, How-To and Reference articles on topics related to what each advertiser sells
- Advertising in e-newsletters and blogs
- Advertising and enhanced listings in comprehensive Buyer’s Guides or online Directories for your field
- E-commerce or online exchanges, enabling you to generate revenue on transactions
- Sponsored webinars and surveys
- Highly targeted, face-to-face events that bring buyers and sellers together in a unique one-to-one format
- Annual or quarterly special print editions.
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The Power of Portals
Web portals are thriving because:
- People need news, insight, how-to and reference information, as well as an automated way to find suppliers for their purchasing needs
- Advertisers need more efficient ways to find new business.
What’s standing in the way of success for traditional media companies, trade shows and associations often are legacy infrastructure issues that can all but be eliminated with Solata’s portal strategy and technology.
If you’re curious, check out a white paper offering more details on the new business model for print publishers at: http://www.solatatech.com/The_Future_of_Print.103.0.html
We’re proud to have anticipated the shift and would be happy to share our experience and expertise to help you serve the information and marketing needs of your business community.
Or, check out this article, authored by Solata’s founders, that appeared in Folio magazine: http://www.foliomag.com/2007/thanks-search-engines-well-take-it-here
Solata Portal Features
Solata provides modules that power every element of a Web portal, including:
- Content and advertising
- E-newsletters and blogs
- Subscriptions and permissions
- Online directories
- E-commerce and exchanges
- Social networking
- Surveys
Providing a Successful Business Model
Solata Technology goes beyond providing a portal technology solution; we help organizations by providing a complete business model, including product, pricing, marketing strategy and more.
For more information, contact Jim Kilmetis at 914-591-7600, ext. 229.
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